Virtual Production
Virtual Production
An umbrella term for filmmaking techniques that blend live-action footage with digital elements like CG.
In Simple Terms
Virtual production is a group of techniques that weave real-time CG into every stage of filmmaking, from planning through shooting to final post-production. By moving much of the work traditionally done after filming to before or during the shoot, it connects the whole pipeline into one efficient workflow. Approaches include previsualization ("previz"), where camera work and scene composition are planned with rough CG; real-time CG compositing on set; and "in-camera VFX," letting crews shoot in a studio regardless of weather or location.
Behind the Name
The name "Virtual Production" combines "virtual" (imaginary, simulated) with "production" (the process of filmmaking). Together, they capture a specific idea: rather than treating CG and other virtual elements as something added on after filming wraps, the term builds them directly into the practice of production itself, not as an afterthought.
Take a Closer Look!
Virtual production is an umbrella term for a filmmaking workflow that integrates digital technologies -- CG, real-time engines, and more -- across the entire production process, from planning and prep through shooting to final post-production.
Unlike traditional filmmaking, which concentrates most VFX (visual effects) work in post-production after shooting wraps, virtual production's defining feature is that it seamlessly connects digital data across every stage of the process, typically through a real-time 3D engine.
In "in-camera VFX," one of its signature techniques, a real-time CG background is displayed on a large LED wall inside the studio and synced with the camera's movement as filming takes place.
This lets the crew see footage close to the final result right on set, and it also lets 3D assets built during pre-production flow smoothly into the shoot and into post-production VFX work.
Because it can recreate scenes like a sunset or outer space inside a studio without an on-location shoot, it keeps travel costs down and reduces rework in production, without being at the mercy of changing weather -- which is why it's widely used in film and commercial production.