Virtual Influencer
Virtual Influencer
A fictional character created with CGI that's active on social media and similar platforms.
In Simple Terms
A Virtual Influencer is a fictional character created using CGI that's active on social media and similar platforms. It posts photos and videos, sharing everyday moments just like a real person would. It sometimes promotes a company's products or works as a model for fashion magazines. At times, it even appears at events or interacts with fans, just like a real person.
Behind the Name
The term Virtual Influencer combines "virtual" (not physically real) and "influencer" (someone who has an impact on others). A virtual influencer looks human, but the term actually refers to a fictional being created using 3D CGI or AI. A defining feature is that its appearance and personality can be freely designed.
Take a Closer Look!
A Virtual Influencer is a fictional character created using CGI or AI that has significant influence on social media and similar platforms.
While not a real person, it's designed to behave as if it were alive.
It often looks so realistic that it could be mistaken for an actual human, and it's active in ways similar to fashion models or entertainers.
It builds stronger connections with fans by posting selfies on social media and replying to messages from followers.
Its activities aren't limited to social media alone — it also appears in music videos and on TV programs.
A major advantage is that, unlike humans, it can reduce risks such as aging or scandals.
Since creators can carefully design its personality and statements, it's easier to run promotional activities that match a brand's image.
Because it isn't a real person, it can also be shown in dreamlike settings that would be impossible to photograph in real life.
In short, it's like a digital celebrity built with digital technology.
By making full use of techniques like CGI and video editing, it can behave and communicate in appealing, human-like ways — which is why it's created and used by a wide range of people, from companies to individual creators.