Short-Form Video
Short Video
A short vertical video, typically lasting from tens of seconds to a few minutes, made for easy viewing on a smartphone.
In Simple Terms
Short-form video refers to short clips, usually lasting from tens of seconds to a few minutes, that you can easily watch on your smartphone. Just swipe up or down on the screen, and the next video automatically starts playing. Because it fills the phone's vertical screen, the footage appears large and easy to see. People watch these clips during small pockets of free time throughout the day, and businesses often use them for advertising too.
Behind the Name
The name simply combines "short" — meaning brief in English — with "video." It's also commonly referred to as "short-form content" or just "shorts."
Take a Closer Look!
Short-form video refers to short clips, usually lasting from tens of seconds to a few minutes, designed to be watched on a smartphone.
The footage is typically formatted vertically to match a smartphone's screen, and it starts playing as soon as you open the app.
Put simply, you can swipe up or down on the screen to intuitively switch to the next clip. Beyond being short, this format also relies on AI, which automatically picks clips it thinks you'll enjoy and keeps feeding them to you one after another.
This means you can keep watching content tailored to your taste without having to search for it yourself.
For creators, it's also easy to shoot, edit, and post everything using just a smartphone.
Because of this, short-form video is widely used not only by individuals sharing everyday moments but also by businesses as a way to advertise and market their products and services.