Logo
Logo
A graphic or lettering design that symbolizes a company's or brand's characteristics.
In Simple Terms
A logo is a mark that instantly conveys a company's or service's name and personality. You'll spot it everywhere in daily life — not just on storefront signs, but on websites, mobile app screens, and product packaging. Some logos are just stylized lettering, while others combine lettering with a graphic symbol, but either way, they work as a mark that sets one brand apart from another.
Behind the Name
The word "logo" comes from the Greek "logos," meaning word. In early printing, a word cast as a single piece of metal type was called a "logotype," and "logo" comes from shortening that word. Over time, its meaning shifted to today's sense: a distinctive symbol or lettering that represents a company's or product's name.
Take a Closer Look!
A logo is lettering or a symbol that visually represents the name and philosophy of a company, brand, or service.
It's designed so people can recognize a brand at a glance, making it a basic building block of design — a mark that sets one brand apart from another.
Logos come in a few types depending on their purpose and design.
One built mainly around stylized lettering is called a "logotype," while one expressed through a graphic or illustration is called a "symbol mark," and the two are often combined.
In short, a logo's job is to serve as the face of a company or service, helping people remember it.
Logos also play an important role in digital design.
They appear as mobile app icons and on websites, giving users an intuitive cue for which service they're using.
Because they need to make the same impression across phones and computers with different screen sizes, logos need to be simple and easy to recognize.