Live Commerce
Live Commerce
A sales method that sells products in real time through live video streaming.
In Simple Terms
Live commerce is a sales style that combines online live streaming with online shopping. The host shows off a product's features and how to use it on camera, and viewers can ask questions in the chat as they shop. Because shoppers can get their questions answered on the spot, it's used for selling things like clothing and cosmetics. Some systems also let viewers move directly from the stream to a purchase page to complete their purchase.
Behind the Name
It's a blend of "Live," meaning a live broadcast, and "Commerce," meaning trade or business. In English-speaking countries, it's sometimes called "Live Stream Shopping" instead. The name captures how it merges real-time video streaming with online shopping into one sales style.
Take a Closer Look!
Live commerce is a marketing method that sells products in real time through internet live streaming.
Think of it as an online version of TV shopping, where viewers can shop while enjoying a video.
Simply put, what sets it apart from regular online shopping is that sellers and buyers can interact directly.
Buyers can send questions through the comment section, like asking the host to "show how it fits."
Because the host responds to questions and demonstrates the product on the spot, it's easy for viewers to get a clear picture of what they're buying.
It's mainly carried out through smartphone apps and social media streaming features.
A purchase link is placed right on the stream, so viewers can move smoothly to placing an order without leaving the video.
It's used to sell all kinds of products, from apparel and cosmetics to local specialty goods.