Landing Page
Landing Page
A webpage users first arrive at ("land on") after clicking a link from an ad or search result.
In Simple Terms
A landing page is a single, self-contained webpage designed to drive a specific action — like making a purchase or signing up for an account. They're typically long and scrollable, with product highlights, customer testimonials, and a call-to-action button all laid out like a one-page flyer. You'll often reach one by clicking an online ad or a social media link — the page is intentionally built with minimal navigation so you stay focused and read all the way through.
Behind the Name
The name combines two everyday English words: "Landing" — meaning to touch down or arrive — and "Page," referring to a single web page. Just as a plane lands on a runway, a user "lands" on this page after clicking an online ad or link. It's often shortened to LP.
Take a Closer Look!
A landing page is the first page a visitor arrives at after clicking a search result, ad, or other link.
In marketing, the term often refers specifically to a long-form, single-page design built to achieve one goal — such as placing an order or submitting an inquiry.
What sets landing pages apart is how deliberately they minimize distraction.
Unlike a typical website, they strip away most navigation menus so that reading from top to bottom is all a visitor needs to do to understand the product's value.
To put it simply, think of a landing page as the web equivalent of a TV shopping segment.
It opens with a compelling headline, moves through the problem it solves, backs the claim with evidence, and ends with a button to act — everything a visitor needs, all in one place.
The result is a clear, linear path that guides users naturally toward the next step.