Digital Signage
Digital Signage
A system that uses displays and other visual media to communicate information.
In Simple Terms
Digital signage refers to electronic displays that show video and text in place of traditional printed signs. It's used in places like train station platforms to show departure times, or in shopping malls to play promotional videos. When connected to the internet, the content can be customized per location or even switched based on current weather conditions.
Behind the Name
The term combines the English words "Digital" and "Signage" — where signage means a collection of signs or notices. Literally "digital signs," it refers to screens that show images or video to communicate information, replacing traditional printed posters.
Take a Closer Look!
Digital signage is a type of media that uses screens — such as LCD displays and LED panels — to present information.
Unlike traditional signs and posters printed on paper, digital signage uses video data, which means a single screen can cycle through many pieces of content in sequence.
Many digital signage systems are connected to the internet, making it easy to update content in real time.
For example, they can instantly display emergency alerts during a disaster, or show lunch promotions in the morning and dessert ads in the afternoon.
Digital signage is installed in a wide range of locations, including train stations, airports, store entrances, and the exterior walls of buildings.
Beyond simply playing video, more advanced setups include touchscreen maps and camera-based systems that tailor ads to the estimated age group of viewers.