A/B Testing
A/B Testing
A method of comparing two versions to determine which one produces better results
In Simple Terms
It's a method where you prepare two slightly different versions of a website or ad design and test which one users prefer. Picture showing users a "red button" versus a "blue button" to see which one gets clicked more.
Behind the Name
The name comes from comparing two versions: "Pattern A" and "Pattern B." It's also sometimes referred to as "Split Testing."
Take a Closer Look!
A/B testing is a method where you create two versions of something — like a website or app design, or ad copy — and compare them to see which one performs better.
Rather than going with gut feelings or assumptions, it lets you make decisions based on actual data.
In practice, visitors to a website are randomly split into two groups: one sees "Pattern A" and the other sees "Pattern B."
You then measure which group bought more products or clicked more buttons, and go with the winning version.
By repeating this process, you can steadily improve the effectiveness of your website or ads over time.
It works for everything from small tweaks — like changing a button color — to major overhauls, like redesigning an entire page layout.